264 - B2B Growth Marketing Strategy and Tactics, with Liz Spektor (Head of Growth @ Apollo)

What’s the secret to successful revenue generation?
Learn to create a foolproof marketing strategy with special guest Liz Spektor, Head of Growth at Apollo. Liz breaks down the best ways to build a product-led company, including how to create lists, connect with your audience and create captivating hooks for your short-form videos.
Why do sales and marketing need to align? And how can you find new ways to improve the effectiveness of your marketing efforts? Don’t miss out on Liz’s top insights to take your revenue generation to the next level.
00:00:23 - Revenue Growth
00:02:09 - Apollo's Growth Strategy
00:09:26 - Nail Down Your Messaging and Format
00:12:39 - Importance of Testing Channel Formats
00:15:28 - Creating Successful Short Form Videos
00:18:52 - Competing for the Same Audience
00:20:32 - For Narrow Audiences, Build Targeted Lists
00:22:56 - Integrating Sales for Revenue Success
00:31:43 - Budgeting Tip: Limit Paid Search
00:35:08 - Key Metrics for Campaign Success
00:40:38 - Importance of Demand Creation in Marketing

Follow Liz:
LinkedIn: https://linkedin.com/in/elizabeth-spektor/
 
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YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
 
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com