255 - How to Add Creators To Your B2B Gameplan

Unlock the power of creators for your B2B brand. 
Derrick Hicks, Director of Marketing for ConvertKit, chats with me about the role of creators in marketing and the opportunities they present for B2B. 
How can you capitalize on the growing creator economy to fuel your personal brand? Derrick explores the different ways to add creators to your marketing mix and reveals the best kinds of collaborations and emerging strategies to make the most of your creator-driven efforts. 
Tune in as he shares his journey into marketing and divulges how he fell in love with data-driven strategies, giving valuable advice on how companies can start building their brand through better metrics and much, much more.
 
00:03:17 - Utilizing Creators in Marketing Strategies
00:09:34 - Testing Partnerships with Content Creators
00:18:19 - Building Personal Brands Within Companies
00:27:23 - Overcoming Consistency Challenges in Starting
00:31:13 - Take Ownership of Data for Revenue Growth
00:38:18 - Find Darek on LinkedIn! Stay Connected
 
Learn More About ConvertKit: 
Website: https://convertkit.com
 
Follow Derrick: 
LinkedIn: https://www.linkedin.com/in/derrickhicks/
 
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
 
Sign up for The Marketing Millennials newsletter: 
www.workweek.com/brand/the-marketing-millennials
 
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com