215 - How Do I Stand Out in a Crowded Market?

How can universities stand out in a crowded market? 
Ethan Braden, former head of marketing at Purdue University, shares his insights on creating a strong brand identity and fostering a sense of community within the university. He and Daniel discuss the importance of storytelling and explain how to create captivating content that resonates with your audience. 
Ethan also discusses the role of social media and personal branding in growing a university's brand and how to engage with a target audience more effectively. How can great marketing rouse audiences and compel users to take specific actions? 
Tune in now to learn more about Purdue's battle-tested marketing strategies and why their persistent drive for innovation paid off dividends.
 
00:00:05 - Standing Out in a Crowded University Market
00:03:42 - Purdue's Transformation: From University to Prestigious Brand
00:10:10 - Purdue's Marketing Strategy: Captivating Storytelling
00:12:06 - Building an Active and Engaged Marketing Team
00:15:54 - Using Personalities to Grow a Brand
00:23:40 - Curiosity and Empathy: Keys to Great Brand Marketing
00:31:48 - Creating a Timeless and Memorable Brand
00:32:23 - The Lifelong Pursuit of Perfecting Marketing
00:37:23 - Marketing Director Shares Success Stories
 
Follow Ethan:
LinkedIn: https://www.linkedin.com/in/robertethanbraden/
 
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
 
Sign up for The Marketing Millennials newsletter: 
www.workweek.com/brand/the-marketing-millennials
 
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
 
Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS