214 - Evergreen Marketing Strategies, with Kari Keating

How do you create a campaign worthy of breaking the internet?  
Well, for starters, working with Matthew McConaughey certainly helps. But then again, so does a calculated and intentional marketing strategy.
Kari Keating, Director of Evergreen Marketing for Mastermind.com, explains how she harnesses the power of lead generation, evergreen marketing, and branding to create some of the most sought-after GTM strategies.
Kari shares her expertise on how to tap into your audience’s main emotions to drive action, and divulges how she helps major brands, startup companies, and solopreneurs achieve their marketing goals through nurturing leads and finding the best channels for reaching their ideal audience. 
From branding to messaging and everything in between, Kari’s breaking down the best ways to optimize your evergreen campaigns and build trust with your audience. 

Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

00:00:22 - From Corporate to Entrepreneur: Mastering Branding and Messaging
00:04:21 - The Power of Evergreen Marketing
00:05:44 - Maximizing Email for Direct Response Marketing
00:09:39 - Launching Matthew McConaughey's Evergreen Product
00:12:13 - Mastermind Membership: Personal Development and Business Tactics
00:20:43 - Overcoming Mental Blocks in Marketing
00:24:45 - Breaking Down Marketing: Attention and Nurturing
00:26:28 - Discovering the Best Marketing Channels
00:33:25 - The Power of Email Marketing
 
Follow Kari: 
LinkedIn: https://www.linkedin.com/in/karikeating111/
 
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
 
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com