263 - Why You Should Pay Attention To TikTok Shop, with Jake Bjorseth

If you aren’t on TikTok Shop, literally, what are you doing?
Whether you’re unsure about how to take advantage of the platform or still don’t know how it can benefit your Ecommerce store, don’t worry—I’m chatting with Jake Bjorseth, CEO of Trndsttrs Media, to break down everything you need to know about harnessing the power of TikTok Shop.
Discover the strategies and tactics that can help you to succeed on the platform, including the importance of creator partnerships, the role of exclusivity, and the direct connection between marketing and conversion. As the voice of Gen Z, Jake brings his unique perspective on leveraging trust and influencers for the ultimate success on TikTok.
Are brand guidelines doing more harm than good? And what marketing hill would Jake absolutely die on? Tune in now to find out!

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00:00:02 - Gen Z and Millennials Collide in Marketing Podcast
00:00:45 - Gen Z vs. Millennial Marketing Debate
00:05:09 - Revolutionizing Commerce with TikTok Shop
00:15:40 - Trust Factor in Affiliate Marketing
00:23:49 - Leveraging Influencers for TikTok Success
00:31:17 - Directly Connecting Marketing and Conversion on TikTok Shop
00:34:03 - The Impact of Brand Guidelines
00:41:31 - LinkedIn and TikTok Strategy Guide
 
Follow Jake:
LinkedIn: https://www.linkedin.com/in/trndsttr/
 
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
 
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
 
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com