The Roadmap to AI-Driven Sales Teams w/Craig Nelson

In this episode of the AI Driven Marketer, host Dan Sanchez sits down with Craig Nelson, a seasoned expert in sales enablement. Craig shares his insights on how organizations can lay the groundwork for integrating AI into their sales processes, even if they're just beginning their AI journey. The discussion covers practical steps for transitioning from AI interest to implementation, the role of marketing in supporting AI-driven sales, and how to achieve significant productivity gains with AI. Tune in to learn how AI can revolutionize your sales enablement strategies, helping you do more with less and ultimately driving better results.Episode Timestamps: 00:01 - Introduction: The journey of mastering AI in 2024 00:25 - Introducing Craig Nelson and his new AI-driven endeavor 01:30 - Craig’s realization of AI’s potential and its impact on sales 03:00 - The current state of AI adoption in organizations 03:57 - Addressing fears and concerns around AI adoption 05:13 - Early days of AI adoption and its accelerating interest 07:30 - Sales teams leveraging AI: before, during, and after sales calls 09:22 - Custom GPTs and streamlining sales processes 11:30 - The importance of time and process discipline in AI adoption 13:05 - First steps for AI success in sales: Practical use cases 18:59 - Scaling AI use cases and overcoming challenges 27:05 - AI in sales coaching and training: Enhancing feedback loops 34:12 - Scaling sales teams with AI and avoiding burnout 36:44 - Becoming an AI-first company: What it means and why it matters 41:00 - The current capabilities of AI and future potential 44:25 - Craig’s final thoughts and where to learn more about his work