Fixing Business Bottlenecks with AI to Go Further, Faster w/ Liza Adams

In this episode of AI-Driven Marketer, host Dan Sanchez speaks with Liza Adams, an AI Advisor and Fractional CMO at GrowthPath Partners. Liza shares how AI can help businesses identify and resolve operational bottlenecks to go further, faster. From her experience advising CMOs to leveraging AI for real-world challenges, Liza breaks down how marketers can use AI to streamline productivity, improve output quality, and foster innovation. Tune in to hear practical AI-driven solutions that will elevate your marketing and business strategy.Resources Mentioned: Using AI to Evaluate and Align on Top Market SegmentsTimestamps: 00:01 – Introduction to Liza Adams and the topic of using AI to fix business bottlenecks 01:20 – Common bottlenecks in businesses and how AI can help 03:42 – Tackling productivity and quality challenges with AI 06:59 – Case study: Using AI to focus on key market segments 11:31 – How to leverage AI for market sizing and forced ranking 14:45 – The importance of executive alignment and validation 20:41 – Using AI to develop campaign strategies and improve messaging 26:00 – Creating custom GPTs and enhancing sales processes with AI 32:04 – Leveraging customer reviews and data for more effective marketing messages 41:00 – Validating AI outputs and ensuring quality with AI tools 44:00 – Final thoughts and where to find Liza Adams online