DNP Quick Take #1 - Is your direct mail not expensive enough?

“Direct Mail is too expensive”, if you work in the nonprofit sector you’ve probably heard that one before. But, what if it’s not expensive enough? Does your organization have a cost problem or a revenue one? In the first DNP quick take, Dan breaks down how you can improve your ROI by adding cost to your mail piece. As an example, he breaks down a recent offer from one of the largest nonprofits out there AAA.