DNP Groundbreakers: Alan Rich, President @ Nova Label Company

Label and paper availability have been among the biggest headwinds facing fundraisers in 2022. We wanted to know where things stood and where they were going so we decided to go straight to the source. Alan Rich has been President of Nova Label Company for close to 4 decades and knows the ins and outs of labels as well as anyone in the business. 
Alan was super generous with his time and shared his comprehensive knowledge on a number of topics including: 
- The state of label availability along with the root causes of the shortage
- Tips for planning around label availability issues 
- Why a labor strike in Finland (Yes, Finland) is impacting your mailer's ability to get labels 
- Why labels are here to stay as a fundraising premium (Hint: There's a group of donors who LOVE and value them) 
- Trends in label artwork, why more mailers don't experiment with their artwork, and test ideas for art
- The false choice between Art versus Science in fundraising and how the right artwork can expand the reach of your mail piece 
- Why it's beneficial to include your production partners in your strategy discussions 
- Plus, much more! 
An experienced voice can be reassuring during uncertain times and we thank Alan Rich for lending his to Dynamic Non-Profits listeners. Fundraisers who mail packages that use labels will benefit from Alan's advice and perspective, but so will other fundraisers who want to better understand why labels are so effective in fundraising. 
If you get value out of our conversation with Alan Rich, please pay it forward by sharing it with friends and colleagues or by rating and reviewing the Dynamic Non-Profits Podcast. Rating, reviewing, and sharing the show really do help more fundraisers discover our work and is the best way to support the DNP mission to provide value to the non-profit sector and advocate for an unsiloed approach to fundraising. 

Thanks as always for listening and enjoy! 
Show Notes: 
Alan Rich
President
Nova Label Company
alan@novalabel.com
https://www.linkedin.com/in/ilabelu/
https://www.novalabel.com/