DNP Deep Dive: Email Hacks For Nonprofits w/ Jay Schwedelson CEO @ Outcome Media & Founder, GURU Events

We cover a lot of ground on the Dynamic Nonprofits Podcast, but some of our favorite discussions are when we deep dive into tactics and practical tips that can help transform your fundraising program.

If you're an email fundraiser, or just a fundraiser who shares our passion for A/B testing, you'll love Dan's conversation with email GURU Jay Schwedelson.

Jay's combination of passion, candor, and practicality make for an entertaining discussion that will provide you with pages full of tips that can transform your organization's approach to email (some of which are surprisingly simple and counterintuitive).

Topics Discussed Include:
- Why open rates still matter and how to improve them with emojis
- Breaking News: Why opt-outs are actually a GOOD thing
- Optimal send times (Spoiler: They're not on the hour)
- Why your call to action is leaving donations on the table
- Shockingly simple advice for how to make sure your email newsletter is opened and read

Plus, so much more including how Jay's direct mail background informs his perspective on email and why Linked In Newsletters are the next great frontier for donor engagement.

It's a conversation that is as entertaining as it is informative (Dan and Jay even talk a little bit about reality TV towards the end). If you do walk away with some helpful advice, we hope you'll pay it forward by rating and reviewing the Dynamic Nonprofits Podcast on your platform of choice (but especially Apple Podcasts). It's the very best way to support our mission to advocate for an unsiloed approach to fundraising and it will help us find more groundbreaking guests just like Jay.

Thanks as always for listening and enjoy the show!

Show Notes:
CONNECT WITH JAY ON LINKED IN!
https://www.linkedin.com/in/schwedelson/

LEARN MORE ABOUT GURU 2024, THE WORLD'S LARGEST VIRTUAL EMAIL CONFERENCE
https://guruconference.com/

LEARN MORE ABOUT DELIVERED 2024, THE WORLD'S LARGEST VIRTUAL DIRECT MAIL CONFERENCE
https://deliveredconference.com/