Eric Roberts: Going Viral, Starting A Business During COVID, & Staying Authentic On Social Media

In this conversation, Choose Hard host Cody McBroom interviews Eric Roberts, a fitness professional who has experienced rapid growth in his online presence. They discuss Eric's journey in the fitness industry, his approach to social media, and the importance of simplifying content to make it accessible to a wider audience. Eric emphasizes the need to focus on helping people rather than impressing other trainers, and shares his strategies for success on platforms like TikTok and Instagram. Eric shares his journey of building his online fitness business and the importance of having a strong work ethic and self-belief. He emphasizes the need to choose the hard path and be willing to do whatever it takes to achieve your goals. Eric also discusses the role of faith and gratitude in his success and the importance of surrounding yourself with a supportive team.
He encourages listeners to ignore self-limiting beliefs and go after what they truly want in life.
Follow Eric on instagram @ericrobertsfitness
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TIMESTAMPS:
(00:14) Introduction and Background
(06:36) Eric's Journey in the Fitness Industry
(13:18) Simplifying Fitness Content
(16:22) The Power of TikTok and Instagram
(18:59) Helping People vs. Impressing Other Trainers
(23:22) Taking Risks and Embracing New Opportunities
(25:55) Introduction and Appreciation for Content Creation
(31:57) The Importance of Grind and Burnout
(36:19) Living in Unbalance to Achieve Greatness
(44:31) Having the Courage to Pursue Your Goals
(50:23) Belief in Yourself and Overcoming Self-Limiting Beliefs
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