273. Gold Medal Moments — GOATs of Personal Branding: Gina Zapanta and Mike Alder

Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris’ favorite lessons from former PIM guests. 

Perception is everything. Your personal branding extends beyond marketing- permeating every aspect of your practice. It’s not just about social media—it's about standing out in clients' minds before they even step into your office.

It's about consistently projecting your values and skills in every interaction, creating a powerful, lasting impression that sets you apart in clients' minds - and the minds of the competition. No one understands the far-reaching impact than the GOATS of personal branding -  Gina Zapanta and Mike Alder, the powerhouse husband and wife team behind ZA Lawyers. 

Hear Gina and Mike live at PIMCON, the first-ever PIM Conference
September 15 - 17 | The Phoenician | Scottsdale, AZ
Website: Pimcon.org 
Code for $200 off: PIMGINA

Past Guests
Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert

Additional Episodes You Might Enjoy

80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good

84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry

101. Pratik Shah, EsquireTek — Discovering the Power of Automation

134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend

104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok

63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche

96. Brian Dean, Backlinko — Becoming a Linkable Source

83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow

73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels