270. Frank Azar, Franklin D. Azar & Associates — From TV to Trials: Commanding Premium Settlements in PI

Get ready for a masterclass in personal injury branding with the "Strong Arm" himself, Frank Azar. As founder of Colorado's largest personal injury firm, Frank D. Azar and Associates (@fdazarlaw), Frank has been a dominating force in the legal landscape for over three decades.

In this hard-hitting episode, the man behind the $11.5 million football helmet verdict and $750 million Walmart settlement shares his blueprint for success, including:

Why building a powerful brand is crucial in today's competitive market

How litigation expertise can dramatically increase your case values

The secret to scaling your firm while maintaining ethical standards

Strategies for adapting to ever-changing industry trends


Frank's journey from a family of lawyers to becoming Colorado's most recognizable legal brand is a testament to his innovative approach and unwavering commitment to clients. With 33 attorneys across 14 locations, he's not just talking the talk - he's walking the walk.

Hear Chris Dreyer live at PIMCON, the first-ever PIM Conference
September 15 - 17 | The Phoenician | Scottsdale, AZ
Website and tickets: Pimcon.org 

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What’s in This Episode:

Who is Frank Azar?

How to build a strong, lasting brand for a personal injury firm?

The role of traditional advertising (like TV) versus digital marketing in today's legal landscape.

How litigation expertise impacts settlement values?

How have insurance company tactics evolved, and how to adapt to these changes.


Past Guests
Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert
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