268. David Arato, Lexicon Legal Content — Content that Converts: Crafting Legal Content That Actually Ranks in 2024

Struggling to attract clients online? Your law firm's website might be costing you cases.
Simply having a website isn't enough - learn what you need to do about it.
David Arato, Founder of Lexicon Legal Content, is the legal content architect behind 300+ law firms' online success. With Google's latest algorithm shakeup, David's insights couldn't be more timely.
Don't let another potential client slip through your digital fingers. Tune in now and arm yourself with strategies that will leave your competitors in the dust.
Hear Chris Dreyer live at PIMCON, the first-ever PIM Conference
September 15 - 17 | The Phoenician | Scottsdale, AZ
Website and tickets: Pimcon.org 

Links
Want to hear more from elite personal injury lawyers and industry-leading marketers?
Follow us on social media for more.
Rankings.io Instagram
Chris Dreyer Instagram
Rankings.io Twitter
Rankings.io Website
David Arato LinkedIn
Lexicon Legal Content Website
Lexicon Legal Content Facebook  

What’s in This Episode:

Who is David Arato?

The fatal flaw in most law firm websites (and how to fix it)

Why AI-generated content is killing your SEO

The secret weapon that's helping smart firms dominate Google rankings

How to turn your website into a 24/7 client-attracting machine


Past Guests
Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert
Additional Episodes You Might Enjoy

80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good

84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry

101. Pratik Shah, EsquireTek — Discovering the Power of Automation

134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend

104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok

63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche

96. Brian Dean, Backlinko — Becoming a Linkable Source

83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow

73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels