Understanding Personas and Pain Points

#274 - Understanding Personas and Pain Points
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This week's episode is brought to you by: SPOTON
You may think of them as a POS system, but SpotOn is so much more.  With SpotOn you get a seamless restaurant tech solution that actually boosts revenue and manages costs. Book a demo today and see how SpotOn is changing the whole game. 
VISIT: https://www.spoton.com/chip
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This week's episode is brought to you by: 7SHIFTS
7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.
VISIT: https://www.7shifts.com/restaurantstrategy
 
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Empathy is one of the most important ideas when it comes to marketing and hospitality. It's this idea of putting your self in another person's shoes. The question is: how do we do it? That's something we tackle this week as we discuss the idea of "personas." Over the course of the episode I share my experience marketing Gotham Restaurant, an iconic NYC restaurant in the heart of Greenwich Village. I show you how we thought about it, and specifically how we used our insights to market ourselves ith greater specificity and intentionality. Check it out! 
AND DON'T FORGET ABOUT MY NEW BOOK: https://www.therestaurantmarketingmindset.com/
 
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Are you ready to generate consistent, predictable, 20% returns? Click the link to schedule a FREE 30-minute strategy session to learn about my P3 Mastermind:  https://www.restaurantstrategypodcast.com/schedule