The History & The Legacy of The Brit Crew: Lessons From One of The First Creator Collectives

In this episode, I explore the rise, the fall, and the impact of one of the first content collectives— the Brit Crew. One of the earliest YouTuber friend groups, Zoella, Alfie, Joe, Jim, Tanya, Louise, Marcus, Niomi, and Caspar set the stage for the future of online content creation. Their frequent collaborations and ventures into publishing and lifestyle brands marked some of the first successful crossovers into mainstream fame. The collective also shifted the direction of vlogging, moving away from skits and focusing more on their daily lives and friendships. This change not only popularised more authentic, relatable content but also laid the groundwork for content houses and other creator collectives that followed.  Thank you to the Centennial World editorial team, Annabel Bendavid and Danni Fenech, for putting this episode together while I was on leave! Timestamps: 5:18 Who was the Brit Crew? Core members & their collaborators 12:31 GleamFutures — talent agency that repped all the Brit Crew members 13:14 Why was the Brit Crew so popular? 13:20 Frequent collaborations 15:00 Family-friendly and brand-safe content 15:56 Relatability 17:10 Some of the most iconic moments from the Brit Crew 17:30 Accidental leak of Zoe & Alfie’s relationship by Jim 18:15 The YouTube Boy Band 18:50 Zoella Beauty 19:35 Published books 20:00 Zoe’s Girl Online controversy 21:20 The demise of the Brit Crew 22:03 Lost sense of relatability and authenticity 22:47 HelloWorld! scandal 24:17 Zoella’s advent calendar scandal 25:08 Zoe & Louise’s “falling out” 26:05 Alfie’s £1 challenge scandal 27:08 Audiences aged out of the Brit Crew 28:40 The digital landscape shifted — wholesome content was no longer popular 29:34 Where are they today? 32:05 The Brit Crew’s impact Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg  Subscribe to our weekly Substack: https://centennialworld.substack.com/  Join our Geneva home: https://links.geneva.com/invite/7eb23525-9259-4d59-95e3-b9edd35861a5  Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/ Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/  Sources: https://www.rollingstone.co.uk/culture/whatever-happened-to-the-brit-crew-youtube-alfie-deyes-zoella-vloggers-8886/  https://www.cosmopolitan.com/uk/entertainment/a12227772/zoellas-career-timeline/  https://www.youtube.com/watch?v=qx6fwery65M  https://www.youtube.com/watch?v=EtgswZqAu1I  https://www.cnbc.com/2024/06/20/youtube-sensation-caspar-lee-quit-become-serial-entrepreneur.html  https://www.thedrum.com/opinion/2024/01/25/gleam-futures-shaped-the-social-talent-wave-then-succumbed-it  https://www.youtube.com/watch?v=rA91BaJWYQw  https://www.cosmopolitan.com/uk/entertainment/a21590132/alfie-deyes-lived-off-one-pound-video-reactions/  https://thetab.com/uk/2023/09/21/zoella-alfie-deyes-wedding-dating-timeline-330277 https://www.theguardian.com/technology/2014/mar/21/youtube-boy-band-sport-relief https://www.fleurdeforce.com/2014/09/zoella-beauty-launch-first-impressions.html https://parcelmaster.com/case-studies/sourced-box/ https://www.mvemanagement.com/ https://thefifthagency.com/trends/the-brit-crew-where-are-the-original-youtube-trendsetters-now/ https://www.independent.co.uk/arts-entertainment/books/news/zoella-publishers-admit-zoe-sugg-didn-t-actually-write-the-fastestselling-debut-novel-ever-girl-online-on-her-own-9908926.html https://closeronline.co.uk/celebrity/news/jim-and-tanya-pregnant/ https://www.dailymail.co.uk/femail/article-12262711/Where-Brit-crew-Zoella-Alfie-Marcus-Butler.html  https://www.bbc.co.uk/newsround/41806501  https://www.youtube.com/watch?v=AZCUFvVQyLo