86 - The Netflix Ads Strategy Conundrum
Release Date:
Netflix finally announced the introduction of a cheaper, ad-supported plan a couple of weeks ago. Now what?
In this week's episode, Eitan and Carl explore everything involved in Netflix's decision and the biggest considerations it faces. They start by giving a quick introduction to programmatic advertising, before jumping into the reasons why it should be a great player, if not THE player in the ad publisher world. Finally, they explore the key two questions Netflix is asking right now: what should it sell, and how it should sell it.
In news this week, they explore the crazy % of revenue Epic is looking to charge in its platform, as well as last week's box office.
86 - The Netflix Ads Strategy Conundrum