How To Make Videos About Boring Topics (ft. Matt Giovanisci)

#008 - How do you build a online brand that stands out in an industry or niche that most people considering "boring"? Think personal finance, law, anything technical like engineering or math, and home improvement, etc. Well today's guest on the podcast, Matt Giovanisci, has built his audience and business around swimming pool and hot tub care through his YouTube videos for Swim University. (Some of which, like "How To Change The Sand In Your Sand Filter", have hundreds of thousands of views.) In this episode I chat with Matt about how he got into making videos online, what his process is for planning and shooting these videos, how makes sure he adds comedy into them, and how he got started without buying any gear.Items mentioned:Swim University - The Ultimate Guide to Pool & Hot Tub CareSwimUniversity - YouTubePool Care Rap Video - YouTubeThe Making of: Pool Rap Song - YouTubeListen, Money Matters - Manage your money like a badass."All My Money" Personal Finance Rap Video - YouTubeThe Making of "All My Money" - YouTubeInside the control room: turning NFL football into primetime television - YouTubeAmazon.com : Canon XA10 Professional CamcorderAmazon.com : Canon EOS 6D Digital SLR CameraAmazon.com: TASCAM DR-40 4-Track Portable Digital RecorderDown and Dirty Lighting Kit | Wistia Learning CenterNovember 7, 2014