Is Maui Tourism Ready for a Comeback One Year After the Wildfires? | Weighing the Pros and Cons

Aloha, and welcome to another episode of the Hawaii Vacation Connection Podcast. I'm Bruce Fisher, also known as AlohaBruce. Today, I'm sharing my impressions of Maui Tourism after my recent visit—my first time back in over a year. NOTE: the notes below are just that. To get more of my insights, please actually listen to the podcast!! If you're planning a trip to Maui, you may find this helpful as I delve into the pros and cons of the island one year later, with insights on key properties and attractions.



The Pros



Fewer Crowds, More Space



Much like during the pandemic, Maui is currently less crowded, which has its perks. For instance, I spent time at Wailea Beach during sunset, and to my surprise, I only counted about 25 people on the beach and in the water. The sunsets are as spectacular as ever, and with fewer people around, it feels like you have the island almost to yourself. This less-crowded experience extends to restaurants, beaches, and tourist hotspots, offering a more intimate and peaceful vacation experience.



Very few people on Wailea Beach behind the Fairmont Kea Lani



Lower Prices on Local Products and Souvenirs



With fewer visitors on the island, many local businesses are offering great deals on products and souvenirs. Whether you're shopping at Whaler’s Village or browsing local shops and kiosks, you’ll notice that prices on items like hats, clothing, and other souvenirs are more competitive than usual. For instance, I bought a hat at Whaler’s Village that would normally cost $30, but I snagged it for just $21—a great example of the discounts you can find. Souvenir shops are responding to the dip in foot traffic by offering lower prices, making it a perfect time to grab some Hawaiian keepsakes. From locally made jewelry to artwork and clothing, you’ll find deals that allow you to take home a little piece of Hawaii without breaking the bank.



Affordable Airfares and Lodging



Airfare to Hawaii has become more affordable, and we're seeing some great deals for Maui. There has been a slight dip in the number of flights, but the available flights offer good prices. Condos, in particular, are offering better rates, and many hotels are starting to push free nights as incentives to attract visitors. It's a good time to consider visiting if you're looking for value.



The Cons



Car Rental Woes



One of the first negatives I encountered upon arriving in Maui was the car rental experience. Despite a beautiful new car rental facility, the lines were long and the staffing felt inadequate. Even with a "quick get in the car and go" option, there were delays and confusion at the counter. It's a small inconvenience, but it's something to be aware of, especially if you're arriving during peak times.



Emotional Sensitivity and Stress



Maui is still healing from the devastating fires, and there's a noticeable emotional weight in the air. When I stopped at a few local spots like Krispy Kreme in Kahului (where we only have Krispy Kreme on Maui, by the way!), I could sense a bit of stress and sensitivity from the locals. This is understandable given the challenges the island has faced, and I think it's important for visitors to be aware of this and approach their trip with empathy and respect.



Property Insights



The Fairmont Kea Lani: A Serene Luxury Retreat



New Renovated Fairmont Kea Lani Lobby



During my recent visit to Maui, I stayed at the beautifully renovated Fairmont Kea Lani in Wailea. This property is a true gem, and with fewer tourists on the island right now, the experience was even more peaceful and luxurious. The resort itself is stunning—recent renovations have refreshed the entire property, making it feel modern while retaining that classic Hawaiian elegance.



What struck me most during my stay was how empty the property felt. While this might seem like a downside, it worked in my favor. I had the pool and many of the resort’s other amenities almost entirely to myself.