How to Leverage User Generated Content and Influencer Marketing for Your Brand

Devon Keakulina DeAngelo, CEO and Co-Founder Digital content & community strategist with 10+ years of experience in social media management for global brands. Passionate about identity & culture studies. Deep understanding of Pacific, North American & EU markets. Fluent in FR & EN.  
Nacera Belal, COO and Co-Founder Project/Product Manager with 10+ years experience across startups, agencies, & fortune 500 corporations. Passionate about social impact and cultural anthropology. MSc in International Management, with a specialization in Sustainability Systems. Fluent in FR & EN.  

Travel pushes people to unknowns, heightens awareness, and enhances personal journeys. At Landng we are the intersection of two of the most powerful drivers of travel content: User Generated Content (UGC) and Influencer Marketing. The creator economy is booming and expected to grow to $31 BN, while the travel industry is expected to make a comeback to $1.75 TN, both by 2026. So far no other company has taken travel inspiration and made it into an actionable solution: a travel itinerary. That’s why we’re building Landng, to help people live inspired lives through travel.

About the Host: Farhana Cannon, Global Social Media + Brand Expert
Farhana has a 15-year in-depth resume that includes numerous B2C lifestyle and luxury brands as well as B2B companies. Her specialty in social media marketing strategy, content creation, influencer marketing, branding, and events, brings a unique and profitable outcome to all of her campaigns.
Farhana has taught courses on best digital marketing practices at Bunker Hill College and has spoken at numerous industry events around the world. She is also a speaker with Powerteam International and speaks on stages with Bill Walsh. She is currently on a national tour with The Small Business Expo, leading an Instagram Marketing Workshop.