Episode 326: Betting on Yourself: A Blueprint for Bold Leadership

Join host Brooke Skinner Ricketts in a compelling conversation with Laura Desmond, CEO of Smartly and a powerhouse in the world of advertising and media. Laura has built her career on a foundation of bold leadership and transformative thinking, taking on roles that have shaped the future of global brands like Samsung, Coca-Cola, and Spotify. In this episode, Laura delves into the three key bets that have defined her leadership journey: betting on yourself, betting on your team, and betting on your mission. She shares how her experiences, from leading Starcom Mediavest Group to becoming the CEO of Smartly, have taught her the importance of clarity and resilience in leadership.  Laura also reveals the strategies she used to overcome obstacles, adapt to new challenges, and lead with purpose in an ever-changing industry. Whether you’re just starting out or are well into your career, Laura’s wisdom offers a powerful reminder that true leadership requires courage, intentionality, and a willingness to embrace the unknown. Visit our website where you will find show notes and links to all the resources in this episode, including the best way to get in touch with our special guest.