268 Script it, or Wing It? Best: KNOW IT
Release Date:
The worst sales advice you could ever get is, "Just be yourself. Don't have a script. Let it flow." What if a doctor or lawyer did that? You'll always sound smoother when you're prepared, and the ultimate goal is to reach the level of "knowing" what to say. You'll hear how to do it in this episode.
268 Script it, or Wing It? Best: KNOW IT