#450 The Miller Tale
A nostalgia-soaked campaign by Miller Lite and a pepped-up approach by Sonic Drive-In both seem bent on lifting the national mood, through drunkenness and/or french fries. Plus, a medical referral service makes a rash decision.
Here are links to the ads and articles we talked about in this week’s show:
Miller Lite Revives Iconic Great Taste, Less Filling Debate Featuring A New Generation Of Celebrity All Stars
https://www.prnewswire.com/news-releases/miller-lite-revives-iconic-great-taste-less-filling-debate-featuring-a-new-generation-of-celebrity-all-stars-302095996.html
Miller Lite - Bob Uecker & John Goodman
https://youtu.be/5TeOCy0lA8M?si=6cyY4sirOCRGbsQv
Miller Lite - Conrad Dobler, troublemaker
https://youtu.be/21QtXjUodsg?si=YAHD91djIfvsEjyR
Miller Lite - Destiny
https://www.ispot.tv/ad/6TSQ/miller-lite-destiny-feat-jj-watt-luke-wilson-reggie-miller-mia-hamm-david-ortiz
Miller Lite - Nothing better, Reggie Miller & JJ Watt
https://youtu.be/a37soHskwIs?si=ako0A7wEyRlgpof_
Miller Lite - Fan Chants
https://www.ispot.tv/ad/6WNB/miller-lite-fan-chants-featuring-david-ortiz-jorge-posada-and-luke-wilson
Miller Lite Beer Tape
https://www.youtube.com/watch?v=5itidlp4FM0
Sonic - Live Free campaign launch
https://www.marketingdive.com/news/sonic-drive-in-live-free-brand-platform-campaign-qsr-marketing/717546/
Sonic Drive-In - Live free eat Sonic
https://www.youtube.com/watch?v=u6pBfdfVIuA
Sonic - Groovy Fries
https://www.youtube.com/watch?v=btf2rnbtGes
ZocDoc: Rash
https://youtu.be/v9ke4XmfJvc?si=hSyA69cwIf8PN5y8
Hyundai Tucson: Blind Date
https://www.ispot.tv/ad/6hES/2024-hyundai-tucson-joy-is-advanced-tech-and-safety-features-t2
#450 The Miller Tale