Is de-influencing just...influencing?

What is de-influencing? Is it an authentic push to decrease overconsumption or simply another marketing ploy? Over recent months, #deinfluencing has taken social media channels by storm, bolstered by the notion of authenticity and sustainability which consumers - seemingly - want more of. There are two sides to every internet trend however, and in today’s episode, Alyssa, Christina and Signe discuss both sides of dr-influencing, and how it affects our fashion consumption. MENTIONSChristina’s anti-haul video: https://youtu.be/d5z-5gc5Lo8Signe’s 5 items for 5 years reel: https://www.instagram.com/p/ChurGtfIMxb/De-influencing articles: https://www.cbc.ca/news/business/deinfluencing-tiktok-trend-1.6755278https://www.businessoffashion.com/articles/marketing-pr/tiktoks-deinfluencing-trend-explained/https://www.dazeddigital.com/life-culture/article/58129/1/the-rise-of-the-deinfluencer-tiktok-recession-overconsumption If you have any questions, topic requests or guests you'd like to see on the show, send us a DM over on Instagram @sustainthis_podcast or an email at sustainthispodcast@gmail.com-----------------CONTACT US: sustainthispodcast@gmail.comJOIN OUR PATREON: https://www.patreon.com/SustainThisPodcast SIGNE HANSENYoutube: https://www.youtube.com/@UseLess_dkWebsite: https://www.uselesswardrobe.dk/IG: https://www.instagram.com/useless_dk/TT: https://www.tiktok.com/@useless_wardrobeCHRISTINA MYCHASYoutube: https://www.youtube.com/@ChristinamychasWebsite: https://www.minimalist-ish.com/IG: https://www.instagram.com/christina.mychas/TT: https://www.tiktok.com/@christina.mychasALYSSA BELTEMPOYoutube: https://www.youtube.com/@AlyssaBeltempoWebsite: https://msbeltempo.com/IG: https://www.instagram.com/msbeltempo/TT: https://www.tiktok.com/@msbeltempo If you loved this episode please share it on your stories and tag us! We love to see which episodes resonate with you and it helps to spread the word more than you know, xo