Playbooks, PLG, & More B2B Sales Insights with Mark Roberge, Co-Founder of Stage 2 Capital

Welcome back to From Vendorship → Partnership, Season 2: Seller’s Journey!
Our guest this week is the one and only Mark Roberge: co-founder at Stage 2 Capital, author of the best-selling The Sales Acceleration Formula, senior lecturer at Harvard Business School, and former CRO at HubSpot Sales.
To say the least, Mark has a ton of incredible sales insights to share (way more than we could cover in 20 minutes!)
Subscribe for more content like this, and check out the Stage 2 Capital Accelerator that Mark mentions in the episode.
About Mark:
Mark Roberge is Co-Founder at Stage 2 Capital, the first VC fund run and backed by go-to-market executives. He is also Senior Lecturer at the Harvard Business School. Prior to these roles, Mark served as Chief Revenue Officer at HubSpot where he scaled annualized revenue from $0 to $100 million and expanded his team from 1 to 450 employees. Mark is the author of the bestselling book, The Sales Acceleration Formula, and has been featured in the Wall Street Journal, Forbes Magazine, Inc. Magazine, Boston Globe, TechCrunch, Harvard Business Review, and other major publications for his entrepreneurial ventures.