Bridging the Divide Between Corporate and Social Sector Approaches | CSI Insights Ep. 3

There is often a disconnect between the corporate and social sectors because the two have different ways of defining success, setting timelines, and measuring ROI. How can these tensions be addressed and be converted into opportunities to create more meaningful results?Rama Iyer, Director General of the WPP India Foundation, speaks about how the corporate and social sectors are interoperable, and how scaling CSI internally can be made possible by harnessing the power of the organization. Key Moments:2:25 - An Introduction to WPP Foundation4:02 - Defining success metrics 9:57 - Integrating the social sector perspective in the core business14:15 - Scaling internally and creating interest 19:36 - Having social conversations at the top level22:00 - Talking about the work you do and celebrating wins25:27 - Intervening where you can have maximum impact27:49 - Understanding the experiments and failures budget31:00 - Learning from the experiences of Rama and WPP India FoundationThe Corporate Social Impact Insights series of the Money Meets Mission podcast is part of the AVPN Academy Corporate Social Impact Centre,  which was established in partnership with Johnson & Johnson, Miller Trust and Visa. The center also includes self-paced modules, a library of content, and Learning Circles, which are a monthly series of small group discussions for corporate practitioners. To learn more, visit https://academy.avpn.asia/module-centre/corporate-social-impact-centre/