Starting up: 3 metrics entrepreneurial CFOs need to watch

Tom Eisenmann, Harvard Business School professor and author of The Fail-Safe Startup, says only 10% of high-tech, high-potential startups are successful. In that success, the CFO has a critical role that includes managing cash and working out when to raise more and monitoring key metrics. He warns the new entrepreneur against rushing in without proper customer research and product evaluation and explains why “trusting your gut” can lead to flawed decisions.