Brands are selling skincare routines for newborn babies. Is it time for a beauty industry reckoning?
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Online so-called 'Skinfluencers' are fuelling huge demands for luxury products with hype skincare routines on TikTok and Instagram, Mecca hooks in tweens and teens with loyalty and rewards programs, and international brands such as Dior now offer expensive skincare packages for newborn babies.
Brands are selling skincare routines for newborn babies. Is it time for a beauty industry reckoning?