Michelle Cordeiro Grant On How to Connect with Customers
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Ever worn a really uncomfortable bra and thought “Who even invented this?” Michelle Cordeiro Grant was one of those people. She worked for major lingerie and underwear brands before starting her own, Lively, after she saw how other brands didn’t put their customer - or comfort - first. And it turns out: flipping the script worked. Lively sold out of inventory in its first two weeks. And in 2019, Lively was acquired for a casual $105 million dollars. This week, we talked to Michelle about how to listen to your customers.
In this episode, Michelle shares:
Her philosophy on marketing
How to connect with customers
How to make yourself be more extroverted in business
How to learn on the fly
Michelle Cordeiro Grant On How to Connect with Customers