The Daily: How Retail Media Unlocks Brand Building and Whether There Are Enough Retail Media Dollars To Go Around | Apr 30, 2024

On today's podcast episode, we discuss how retail media is meeting the demand for full funnel campaigns, what folks are building to help with measurement, and how in-store audio can upgrade the experience. "In Other News," we talk about whether there is enough money to go around in retail media and why performance marketers are shifting their priorities to brand building. Tune in to the discussion with our analyst Sarah Marzano and Ryan Mayward, SVP of retail sales at Walmart Connect.
 
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For a transcript of this episode click here: 
https://www.emarketer.com/content/podcast-daily-how-retail-media-unlocks-brand-building-enough-retail-media-dollars-go-around
 
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Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.