Sports sponsorship marketing: How to secure long-term relevance and resonance
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This week WARC’s Lena Roland talks to sports marketing consultant James Williams and 5T Sports Group’s Aileen McManamon. Discussing values aligned partnerships, brands that are making sponsorship work, and advice for marketers starting out. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
Sports sponsorship marketing: How to secure long-term relevance and resonance