How we all became a brand

What does it mean to be “authentic” in the digital age? Sean Illing speaks with Tara Isabella Burton about her new book, Self-Made: Creating Our Identities From Da Vinci to the Kardashians. They discuss the history of self-creation, how it’s evolved into personal branding, and why a more collective mindset could benefit all of us.
Host: Sean Illing (@seanilling), host, The Gray Area
Guest: Tara Isabella Burton (@NotoriousTIB), author of Self-Made: Creating our Identities from Da Vinci to Kardashian
References: 


Self-Made: Creating our Identities from Da Vinci to Kardashian by Tara Isabella Burton (Hachette, 2023)


Strange Rites: New Religions for a Godless World by Tara Isabella Burton (Hachette, 2022)


The Brothers Karamazov by Fyodor Dostoyevsky


Enjoyed this episode? Rate The Gray Area ⭐⭐⭐⭐⭐ and leave a review on Apple Podcasts.
Subscribe for free. Be the first to hear the next episode of The Gray Area. Subscribe in your favorite podcast app.
Support The Gray Area by making a financial contribution to Vox! bit.ly/givepodcasts
This episode was made by: 


Producer: Erikk Geannikis


Engineer: Patrick Boyd


Editorial Director, Vox Talk: A.M. Hall


Learn more about your ad choices. Visit podcastchoices.com/adchoices