Influencer Marketing and the TGA rules

Welcome to season 6 of the podcast!In this season I’m sharing solo and guest episodes that address all of the questions that I get asked, advice that I give repeatedly and the guidance I’m often providing to clients. I can’t wait!In this episode, I’m talking about influencers. There has been a lot of hysteria around working with influencers in your business because of the new rules the TGA has introduced around influencer marketing. If you’re working with an influencer AND selling therapeutic goods (eg. wrinkle cream) then the new rule changes will impact you. Influencers can no longer be paid (or given products) to provide testimonials on your products.As a result, I’m frequently asked if it’s possible to keep working with an influencer? How?What if I’ve worked with one previously and have social media posts from them, do I have to take them down? I’ll talk about how these rules affect you and your business and answer all of these questions to help give you peace of mind and ensure that you’re compliant with the law. LINKS:Check out my course Getting Paid Made Easy hereGet your copy of my Annual Legal Checklist hereWebsite:tmsolicitor.com.auInstagram:https://www.instagram.com/tmsolicitor/Facebook:https://www.facebook.com/traceymylecharanesolicitor