How to use your legals to convert prospects to clients

If you’re a longtime listener of this podcast, you will have heard me talk a number of times about the reasons you need to have your legal documents tailored properly for your business. In this episode, I’m talking about one strategy in particular that I believe is key in successfully converting prospects to clients. It’s my belief that the first place to start when setting yourself up for success in your business is managing clients’ expectations. From the first touchpoint and onboarding through to off-boarding, it’s crucial to be really strategic about how your clients experience you and your service. This includes being clear on your messaging when it comes to how you show up on things like social media, on your website and in your marketing. And while those are more obvious areas in which you can create a positive impression on your audience, putting the same amount of time and energy into our legal documents often gets overlooked. Today I discuss how your legals underpin the integrity and authenticity of what you do and how, when aligned with your branding, they create the consistency that will support potential clients’ trust in you. You may be surprised at how much people pay attention to what they’re signing up to. Whether it’s a program, course or mastermind, prospective clients look for assurance that they’re safe to sign up or hit subscribe. Being clear that you prioritise your legal obligations and comply with consumer law will show that you’re a professional and someone who can be trusted. One way to communicate this is by tailoring your terms and conditions to be consistent with your language and branding. Legal documents do not have to be dull and boring, and in fact can enhance your overall messaging when you put more of yourself into them. My hope for this episode is that you find a new perspective on your legals, and how empowering they can be when you give them the attention that they deserve.LINKS:Connect with Tracey: Get your copy of my Annual Legal Checklist hereCheck out my Getting Paid Made Easy course hereWebsite:tmsolicitor.com.auInstagram:https://www.instagram.com/tmsolicitor/Book a Strategy Session with me here