How to build an extraordinary Personal Brand with Tory Archbold

There’s a common misconception that having a logo and a website equates to having a personal brand. However, these elements are only a small part of a much larger and important concept. Today, I’m joined by the incredible Tory Archbold to talk about what a personal brand really comprises and how to build an extraordinary one.With a strong background in PR and having started her first business at 24, Tory has achieved remarkable success in her career. From launching fashion giant Zara in Australia to representing celebrities like Drew Barrymore, she has known what it is to be at the top of her game. However, a switch in passion and purpose led to her to found Powerful Steps in 2019, with the vision to help female entrepreneurs step into their power and live with a happy heart.In our conversation, Tory brings clarity as to what personal branding truly is, highlighting that it acts as each person’s business card. It’s what we’re known for and answers the question of how we show up, what we say and who we are. We talk about owning our own story as the first step in building an extraordinary brand, and Tory encourages us to take the time to understand who we truly are - which includes the good, the bad and the ugly. She steps us through the framework she uses with her own business and clients to create the powerful messaging that is communicated by a strong personal brand. We talk about the value of investing in your brand upfront, and Tory gives us practical advice on bringing some of that work in-house as your brand evolves. We hear her strategies around consistently sharing our story and values in a way that brings variety to our audience, while staying in alignment with our primary message. For many female entrepreneurs, this isn’t always an easy task. We feel judged, worried about how we show up and whether we’ll be able to please everyone. However, Tory encourages us to step out with confidence in our personal brand, knowing our perspective as leaders has the ability to change others’ lives. If you’re looking to elevate your brand and make a meaningful impact, then this episode is for you. Tory is a wealth of knowledge and shares priceless insight into showing up as confidently and authentically as possible. Be sure to check out her book Self-Belief is Your Superpower via the link below to learn even more secrets on building your extraordinary personal brand. LINKS:Tory’s book: Self-Belief Is Your SuperpowerConnect with Tory: Website:https://powerful-steps.com/LinkedIn:https://au.linkedin.com/in/tory-archbold-b8542715 Connect with Tracey: Get your copy of my Annual Legal Checklist hereCheck out my Getting Paid Made Easy course hereWebsite:tmsolicitor.com.auInstagram:https://www.instagram.com/tmsolicitor/Book a Strategy Session with me here