13. Content Pillars: The Building Blocks of Consistent Content

Do you often worry that you'll run out of things to say on your podcast? Or do you feel like you don't have structure to your show, and end up talking about everything and anything? Or did you start the show and now want your ideal listener to turn into a paying customer, or a raving fan? If you said yes to one or all statements above, this is the episode for you because I'm covering the solution for them all: content pillars.In this episode, I’ll break down exactly:What content pillars areWhy you need themMisconceptions about content pillarsExamples of how I use them in this podcast, and how clients that I've worked with used them to grow their business and influence. What are Podcast Content PillarsContent pillars are the main themes or topics that a podcast is built around. They serve as the foundation of your podcast and provide a clear direction for you and audience. Content pillars are typically broad enough to cover a range of subtopics, but specific enough to create a cohesive and consistent show in the long-term.By establishing clear content pillars, podcast hosts can ensure that their show stays on track and provides value to their listeners. This also helps with audience growth, as listeners know what to expect from the show and can easily share it with others who are interested in the same topics.Additionally, having well-defined content pillars can make it easier for you to come up with episode ideas and plan out your content as your show marks 50, 100, 200 episodes. You can also use content pillars to guide your marketing campaigns, social media content, and targeting potential audiences who are interested in those specific topics.Extra TIP: Did you know that your content pillars will change accordingly to your podcast goal? In case you haven’t, go ahead and check Episode 4 which covers the 7 goals you can set for your podcast. Topics covered on this episode:Content Pillars (or Content Buckets)Benefits of using Content Pillars on podcastsMisconceptions about Content PillarsExamples of Content PillarsTakeaways from the episode:Content pillars aren’t always a must on the show: if you have a limited series, or are trying to use your podcast just as an FAQ for your listeners or current clients, you don’t need to set them up.I’ve added 8 content pillars on my show, but most podcasters only use about 3-4, and eventually add on to that as needed.Content pillars are only one part of a successful podcast strategy. You can’t create long-term impact without a clear path for your content.If your podcast goal changes, then so should your pillars: their whole purpose is to support the goal of the goal and help you stay on track!I share my 8 episodes and explain how they align with the goals that I’ve set for my podcast - let me know if you resonated with one or more!Resources mentioned in the episode:Let's work together to grow your podcast:https://bit.ly/PPodParty13: Content Pillars: The Building Blocks of Consistent Content:https://www.thepodcastspace.com/podcast/13-content-pillars4: 7 Goals you can set for your podcast: https://www.thepodcastspace.com/podcast/4-7goals5: Three types of podcast audiences and...