12. Is video podcasting for you? 15 key considerations before you decide

Is video podcasting in your future? Do you want to understand what video podcasting is all about? After working in video podcasting, livestreaming, radio, and audio-only podcasts for the past 10+ years, I can break down the decision to 15 key considerations before you decide.As a podcaster, I know that starting a podcast can be a daunting task, especially when deciding between an audio or video format. In this episode, I share the benefits and drawbacks of video podcasting and how it can impact your podcast's discoverability and engagement.One of the main challenges of video podcasting is the bigger budget required for equipment and production. Unlike audio podcasts, video podcasts require setting up a camera, lights, positioning your table or screen, microphones, and invest in editing software, and potentially having to put on makeup, do your hair, and wear different clothes. Additionally, editing, exporting, and uploading to platforms take longer than audio podcasts. However, if you're just starting out, audio is easier to learn and to master, and you can make yourself sound good with minimal work.Video podcasting requires a different skill set in both body language, which can be a great challenge for hosts who are not naturally gifted speakers on camera. But, it can also be a great opportunity to learn a new skill and improve your hosting abilities if you’re up for a new challenge!One of the main benefits of video podcasting is its impact on your content’s discoverability. Google ranks pages with multimedia content higher on search results, and YouTube audiences are pre-disposed to consuming content from unknown creators, making it easier to grow your audience. If you and your listeners are visually driven, it's easier to show than to explain, and video podcasts can help you get more subscribers faster, though it doesn't necessarily mean they're super engaged.YouTube and YouTube Podcasts have excellent analytics that compensate for the lack of clarity on podcast hosting platforms. From understating where exactly listeners stop listening on, to being able to see exactly where they found your video - it’s great to make informed decisions!If you can’t find time to create a transcript, consider YouTube’s closed captions! Video also helps people who aren't native speakers understand better through captions and by reading your lips.Topics covered on this episode:Video PodcastingBenefits of using YouTube for your podcastPros and Cons of video podcastsAudio vs Video podcast - which one is best for you?Resources mentioned in the episode:Let's work together to grow your podcast:https://bit.ly/PPodParty12: Is video podcasting for you? 15 things to consider before you decide https://www.thepodcastspace.com/podcast/12-is-video-podcasting-for-you-15-things-to-consider-before-you-decide9: Podcasting on the Go: https://www.thepodcastspace.com/podcast/9-podcasting-on-the-go11: “I hate writing, I rather talk it”: how a podcast can birth a #1 Bestseller Book on Amazon, with Nic Redman: https://www.thepodcastspace.com/podcast/11-how-a-podcast-can-birth-a-bestseller-book-with-nic-redman6: How to sound more like the real 'you', with vocal coach Nic Redman: