T-Mobile’s Kari Marshall compares telecom competition to an episode of ‘Game of Thrones’
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T-Mobile’s VP of media Kari Marshall explains why marketing in the telecommunications space is like Game of Thrones, how the company went from being nearly bought by another company to becoming the second-largest wireless carrier in the U.S. after acquiring Sprint, and why the brand has its own in-house agency.
T-Mobile’s Kari Marshall compares telecom competition to an episode of ‘Game of Thrones’