Roblox’s Christina Wootton on the power of the metaverse

Parents with children over ten will likely know Roblox as a gaming platform, which bills itself as the ultimate virtual universe that allows create and share experiences with friends. But as the concept of the metaverse has gone mainstream, Roblox is already positioned as a metaverse — a universe of millions of immersive experiences that attracts over 47 million users a day — half of which are now older than 13 years old. Within Roblox, people interact as avatars and purchase in-game currency called Roblox to acquire digital items that they then collect or dress up their avatars. The marketing opportunities of this new space are not lost on major brands like Warner Bros., Gucci, Netflix and others who have partnered with Roblox to bring virtual experiences, concerts, and launch parties to its users. Joining us on The Current Podcast is Christina Wootton, vice president of global brand partnerships at Roblox, who discusses the power of the metaverse, how the platform is on the frontlines innovating and driving its development, and how brands can interact on the platform.