Why Business Needs to Focus on Rural America

Rural areas account for 20% of the total US population—and 97% of the country’s landmass—but only about 5% of large philanthropic grants are directed to nonurban regions. Why is this?   In this episode of CEO Perspectives, Paul Washington, Executive Director of the ESG Center at The Conference Board, joins President and CEO Steve Odland to discuss the ESG Center's latest report on corporate citizenship in rural communities.    Tune in to find out:  · What exactly defines a “rural area” in the United States?  · US company headquarters are mostly in cities; how can companies justify donating in areas where they have no presence?  · What benefits can companies expect when they invest more in rural communities?  For more Trusted Insights for What’s Ahead:  · Read: Investing in Rural America: Corporate Citizenship and Rural Communities  · Read: Rural Diversity: The Untapped Opportunity for Corporate America