What Marketers Should Know About AI: Part I of II

Our latest survey shows that 82% of junior marketers and 62% of senior marketers are using AI tools. Most are using it for increasing productivity and getting started on projects—not for finished work. How does AI help the marketing function right now and what’s its potential for the future? In this episode of CEO Perspectives, Ivan Pollard, Center Leader, Marketing and Communications, joins President and CEO Steve Odland, both of The Conference Board, to discuss what’s ahead for AI in marketing.   Tune in to find out:   How are senior marketers using AI?  What is AI’s potential for improving customer service and personalized messaging?  What are the challenges marketers may face when using AI?  What are some ethical considerations for responsible use of AI?  How can leaders get up to speed quickly on AI?   For more Trusted Insights for What’s Ahead:   Access our hub AI: The Next Transformation  Read Leveraging Artificial Intelligence in Marketing and Consumer Experience  Read A Simplified Guide to How AI Works