How to analyze qualitative data with Peep Laja

In this episode of the Marketing Analytics Show, Peep Laja discusses how he gathered early feedback and came up with Wynter’s new value proposition.
You'll learn:

How Peep used early user feedback to narrow down Wynter’s product positioning
How you can analyze your qualitative data
What questions marketers should ask to get useful insights from their customers, especially when the company is still at an early stage

Links mentioned in the show:
Follow Peep on LinkedIn: https://www.linkedin.com/in/peeplaja/
Wynter: https://wynter.com/
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