#107: Email List Building Essentials For Authors

In today’s episode, I’m sharing 3 steps to help you get started with list building. Here’s a preview of what’s included:[1:45] Having an email list is one of the best ways to build relationships with your readers over time. It’s what helps keep you top of mind the next time readers are looking for a new book to read, or a book to share with their friends and family.[3:15] Step 1: Define your target audience of readers. These are the people who will buy your book, leave you positive reviews, and recommend it to all their friends. It’s who all your marketing efforts need to speak to![5:35] Step 2: Start generating leads for your list by offering a freebie (or lead magnet) in exchange for email addresses. You could offer things like sample chapters, book club questions, free ebooks, character interviews, and more.[9:30] Step 3: Develop your content strategy so that you can stay in communication with your subscribers and build that “know, like, and trust” factor before you write and sell your next book. Don’t overcomplicate this step![12:25] Final thoughts and episode recap.Rate + Review + Follow on Apple Podcasts"I love the Fiction Writing Made Easy podcast!" ← If that sounds like you, please consider rating and reviewing this show! Your rating and review will help other writers find this podcast, and they're also super fun for me to go in and read. Just click here, scroll all the way to the bottom, tap five stars to rate the show, and then select "Write a Review." Be sure to let me know what your favorite part of the episode was, too! Also, if you haven't done so already, make sure you're following the podcast! I'll be adding a bunch of bonus episodes to the feed, and if you're not following the show, there's a good chance you'll miss them. Click here to follow now!Links mentioned in this episode:Ep. 106 - 5 Steps to Building Your Author PlatformFREE RESOURCE: Need help getting started with your story? This workbook will help you flesh out the foundational elements of your story so you can start writing with confidence and ease. Get your free copy here →👋 Want a behind-the-scenes look at my book coaching journey? Click here to download Author Accelerator's brand-new eBook to see how I built (and grew!) my business!👉 Looking for a transcript? If you’re listening on Apple Podcasts or Spotify, scroll down below the episode player until you see the transcript.