307. Discover Why Building a Profitable Personal Brand Business Is Imperative to Your Video Business Success with Mike Kim

It can be challenging to understand how to navigate handling your personal and business brands. On today’s episode Mike Kim is able to shed some light on the relationship between these two and help us realize just how much who you are can benefit your business brand. This personal touch to your business will be what equips you to shift your marketing into developing a relationship with your client, not about closing a sale. Mike Kim also shares some of his experience with the importance of having a strong support community in order for your business to succeed.   Key Takeaways Join a community that will develop you and your business while helping you achieve success. Integrate changes to your business with consistency. For impactful change consistency is far more important than intensity. Your personal brand is the single most valuable defining factor of your business brand, so take advantage of it. When marketing strive to open a relationship with the client, not simply focus on making a sale.   About Mike Kim Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create impact with their ideas and get their message heard. Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post. Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business. He has spoken at industry leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead. In This Episode [0:00] Welcome to the show! [2:18] Meet Mike Kim [9:01] The importance of Mastermind communities [21:58] You are the brand [29:11] Marketing to build relationship, not close sales [32:20] Building a client relationship from nothing [37:44] Do I have to be a personal brand? [49:16] Outro Quotes “I believe you have to stay close to the fire of growing people, that’s it.” [10:10] “If you aren’t taking care of yourself and you’re not continually pushing yourself to grow, neither will your business.” [10:47] “Consistency is often greater than intensity.” [16:36] “But in this day and age, especially with all of the stuff on social media that we do, a brand is what people say about you before you even get in the room.” [23:15] “Marketing isn’t about closing a sale, it’s about opening a relationship.” [29:25]   Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Find Mike Kim online Connect with Mike Kim on LinkedIn Get your copy of The 5-Step Formula to Write Your “About Me” Page Follow Mike Kim on Instagram | TikTok | Facebook | Twitter | YouTube Join Mike Kim’s Mailing List Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!