The Week of March 29 | Deep Fakes Are Spreading Putting Creator And Brand Safety At Risk

TakeawaysGoogle is losing ground to Instagram and TikTok in local search, particularly among Gen Z users.Amazon has partnered with Mr. Beast for a reality competition series on Prime Video.Snapchat has launched sponsored AR filters as a new ad option.The rise of deepfakes poses risks to creator and brand safety.Women's basketball is gaining popularity, as evidenced by the sellout of ad inventory for the Women's Final Four and Championship games.Chapters00:00 Introduction and Discussion of Recent Events07:45 Google Losing Ground to Instagram and TikTok in Local Search15:39 Amazon Partners with Mr. Beast for Reality Competition Series23:13 Deepfakes and Brand Safety28:20 Women's Final Four and Championship Games Sell Out Ad Inventory31:20 Promotion of MacFox Bikes33:17 Conclusion and Closing Remarks
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford.