Building HBC Loyalty with Walgreens Advertising Group's Abi Subramanian

The CPG Guys are joined in this episode by Abi Subramanian, Group VP of Customer Loyalty, Marketing at the Walgreens Advertising Group.Follow Abi Subramanian on LinkedIn at: https://www.linkedin.com/in/abishake/Follow Walgreens advertising group on LinkedIn at: https://www.linkedin.com/company/walgreens/Abi answers the following questions :1. Welcome back, since we last had you, here you are at Walgreens. What are your early observations on Walgreens RMN?2. How have your past experiences at Sam’s Club, Lowes shaped your plans for this role? 3. What makes your value proposition unique that brands should invest with you?4. How does Walgreens cover full funnel marketing? What capabilities exist?5. How do you help measure success? What kind of metrics are available6. In store retail media - what do you offer and what’s next here?7. What does a best in class partnership with you look like?8. What’s next for retail media in our industry and center store?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comKavita's podcast: Spotify   AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.