Premium canned wine is the idea. Meet the woman who took it on.

These days, you cannot miss the canned aisle in your favorite grocery store. It seems to be taking over more real estate of the wine aisle each month. The category is rather cluttered with competitors..that didn't seem to daunt Jessica Hershfield. Jumping in with two feet, Jessica spent time researching the market, making a couple of mistakes but eventually launching her brand of 250ml canned wines. But the proposition is unique. What she found missing in the space was vintaged, appelated canned wines; wines of reasonable distinction among the crowded shelves. She is sending them direct to the consumer and has landed the larges distributor in the country (Southern Glazer). Wait until you hear that story. You will find her charming and articulate. Cheers.