Episode 71 - Edsel is a no-go
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In this episode we’re looking at debatably the most notorious product failure in American history.A flop that puts Crystal Pepsi and Google Glass to shame, the Ford Edsel has become synonymous with failure. A new line of cars designed by Ford to try and compete in the upper-middle budget range, the Edsel suffered from poor planning, poor marketing, and even poorer design. Only collected nowadays by car collectors as a joke, or a historical artifact, the story of the Edsel begs the following questions. How does a company as big as Ford, mess up this badly? Who was responsible? And what impact has the Edsel left on the American Motor Industry today?
Episode 71 - Edsel is a no-go