The Paper Plane Cocktail Hour: Location, Location, Location

 Sometimes a map does more than get you from point A to point B; it can define a destination, and by extension, our emotional connection to it. Just ask married couple Rachel Rheingold and Michael Berick, who were inspired by grocery totes sited on a trip abroad to launch Maptote in 2006. This Brooklyn-based house of design has been much imitated, but Rachel and Michael reveal how they keep their totes, pouches, and other vibrant offerings fresh year in and year out, garnering collabs with A-list clients like HBO, and keep their retail audience consistently coming back for more. RESOURCES   Guest Websites:   https://maptote.com/| NY NOW:https://nynow.com     | NY NOW Podcast Page:https://nynow.com/podcast      Thank you for podcasting with NY NOW! We look forward to connecting with you across all our platforms and seeing you in person! Website: nynow.com Instagram: www.instagram.com/ny_now Facebook: www.facebook.com/nynowmarket