Defining Whitespace and Pioneering Categories - Amy Risley, Founder, Skinfix
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Unlocking the value in a heritage brand requires vision and a very particular skill set that balances business acumen and branding skill. Every business has a different history. In 2014 Amy Risley discovered Skinfix, nurturing the business into a brand purpose-built for this moment. Kelly talks with Amy about taking a 160-year-old heritage formula for treating eczema and turning it into an innovative and relevant brand.
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Defining Whitespace and Pioneering Categories - Amy Risley, Founder, Skinfix